The Wall Street Journal reported that Meta is getting ready to launch a web version of its text-based social media app Threads this week.
This is the latest in a line of features that have been added to the platform in an effort to compete with X, formerly known as Twitter, and reverse a sharp decline in engagement following a record-breaking launch last month.
As Instagram CEO Adam Mosseri said last week that the firm was already testing the function internally, the Journal reports that the long-requested feature will launch early this week.
Threads app to launch website
Since Threads is now only available on mobile, a desktop browser version has long been at the top of the list of desired features.
Threads started out as a quite basic program, but it has since added a number of new features, many of which are frequently emphasized by Mosseri and the CEO of Meta, Mark Zuckerberg, in weekly updates on either Instagram or Threads.
The business is rushing to develop new features as Android’s active user base has decreased by more than 80%.To compete with X’s app, Threads has been releasing a number of new features over the past month.
The most significant of these is the inclusion of a following feed because, at debut, the app only show an algorithmic timeline. In which posts are shown depending on what an algorithm determines may be most relevant to a person.
Only postings from accounts that a user is following are display in the feed below, in reverse chronological order. After user feedback, reposts threads similar to a retweet were recently introduce to the following feed.
The ability to search for posts made on the network and hashtags are two significant capabilities that Threads still needs, in addition to an online version of the software.
While hashtags and a trending section are merely.
“on the list,” Zuckerberg and Mosseri have said the former is coming soon.It’s always a careful balance between features and time, as Mosseri stated last month when asked why they were releasing such a basic version of their Twitter rivals.
We wanted to accomplish more, but we are beginning to feel as though our window of opportunity is closing. As the Elon Musk-owned X weathered a series of problems and technological issues. Threads, an Instagram offshoot, emerged last month and rapidly became the fastest-growing app in history.
Yet this triumph didn’t last long because after a few weeks, app engagement statistics began to plummet. Zuckerberg reportedly told Meta. Employees at a company town hall late last month that although. Threads’ user retention stats were higher than expected, they were “not ideal.
Threads app to launch website
“Zuckerberg remarked, adding that the site was not “there yet.” “Clearly, if you had more than 100 million people sign up. In an ideal world it would be fantastic if all of them or even half of them stuck around.”
With much fanfare, Threads debuted in July and attracted 100 million signups in less than a week. The microblogging site debuted at a time.
When Twitter users were subject to harsh usage rate caps, and Meta hoped to take advantage of this unhappiness. Attract users to their new text platform, which was based on the Instagram social network.
However, in the weeks after the large launch, Threads utilization has sharply decreased. Making the service available to more consumers is one method to jumpstart growth. Just the iPhone and Android platforms are now support by Threads, but this is likely to change.