Kate’s worked out what will define her royal future; There was a great murmuring and whispering coming from Kensington Palace. This week we finally found out exactly what’s going on as Catherine. Princess of Wales unveiled a major new awareness campaign focusing on the importance of early childhood.
The Princess’ new initiative;
The Princess’ new initiative, Shaping Us, aims to better understand. How important the first five years of life are in shaping adults. The goal is to move the topic out of the realm of academic research. Reexamine it as “one of the most strategically important subjects of our time.”
“The way we develop in infancy through our experiences, relationships and environment fundamentally influences our entire life.” It affects everything from our ability to connect and thrive at work. To our mental and physical well-being as adults and raising our own children. Kate said at the launch of the campaign on Tuesday.
“By focusing our collective time, energy and resources on building a supportive. Nurturing world around the youngest members of our society and those who care for them. We can make a huge difference to the health and happiness of future generations.”
Kate’s worked out what will define her royal future; In order to get the conversation across to a wider section of society. The 41-year-old mother-of-three enlisted a number of British celebrities to support the awareness-raising efforts. The campaign also features a 90-second animation showing how babies and toddlers are products of early interactions with their environment. You can watch it here, but from Friday it’s also showing in UK cinemas. On electronic billboards in the heart of London’s Piccadilly Circus.
In the past week, to raise awareness of the issue. Kate has started projects in London and Leeds, spoken to students about the campaign’s short film. Launched a dedicated Instagram account to continue the conversation online and more.
Royal Foundation’s Center;
The campaign coincides with new research from the Royal Foundation’s Center for Early Childhood. Which revealed the public’s lack of understanding of children’s development. New figures have confirmed the work of PR networks, revealing. That around one in three adults report knowing little or nothing about how children develop in their first five years.
The Duchess has worked closely with the Center for Early Childhood’s advisory group,. Which provides strategic advice and oversight on how to achieve lasting change.
Eamon McCrory, professor of developmental neuroscience and psychopathology at University College London, said that in our early years “more than a million connections are made between neurons in our brains every second – faster than at any other time in our lives”.
“These relationships drive our development, creating the foundation for all future learning, behavior and health,” continued McCrory, who is also a member of the advisory board. “By providing support for children and parents during this critical time, we as individuals and as a society can have a positive impact on the lives of the next generation for decades to come.”