Top 10 Tips To Choose The Best Mascara And Applying

Finding the best mascara for your needs is not easy. Thousands of beauty products hit the shelves of the UAE every year. All products promise good results, but few deliver. According to Business Wire, the UAE cosmetics industry will be worth over $3 billion by 2025. A booming industry means more products coming to your beauty store. However, finding the right product will be more difficult. Good luck, From Mina Al Sheikhly, is here to help. Here are our tips for choosing the right mascara.

If the eyes are the window to the soul, mascara is the window frame. Best Mascara And Applying Tips There’s a reason why beauty brands spend so much time developing and protecting their designs. Without a good formula, mascara will not give your lashes the desired effect. The first step in finding mascara is deciding what you want. Mascaras can lengthen, thicken, curl, and accentuate your lashes. Knowing exactly what you need makes the process easier.

Top 10 Tips To Choose The Best Mascara And Applying

Biography of Mascara

Founded1701
FounderEugène Rimmel
most expensiveSwarovksi crystal
Found in French 
use the mostAlgeria

Selecting the Right Type of Mascara for Your Lashes

If the eye is the window to the soul, then the mask is the window frame. There’s a reason beauty brands spend so much time developing and protecting their designs. Without a good formula, mascara will not give your lashes the desired effect. The first step in finding a mascara is deciding what you want. Mascaras can lengthen, thicken, curl, and highlight your lashes. Knowing exactly what you need will make the process easier.

Types of Brushes 

Mascara wands come in all shapes and sizes – maybe more than you ever imagined! Each shape caters to different needs and some brushes have very clever technology to help optimize the formula and application process. Best Mascara And Applying Tips However, sometimes it’s simply a matter of personal preference when deciding how to choose a mascara brush.

  • Curved
  • Hourglass
  • Bushy
  • Spiral
  • Ball-Tipped
  • Tapered
  • Inverted Cone
  • Ultra-Skinny Wand/Comb

All of the above brush types can range from thin to thick bristles. In general, brushes with a thinner density provide more separation and a springy look, while denser wands focus more on volume, length, and waves.

What is the best approach for a good application?

A good application is all about the right length and separation from the lashes. It’s all about the swing! Swirl the brush from the roots to the tips – this helps distribute the mascara and separate the lashes – then brush up and out to create a fan shape – inner corner in, center lash up and outer lash cut out. Repeat until desired strength is reached.

Is waterproof mascara a good everyday choice?

Waterproof mascara is not your everyday mascara, unless you have issues with watery eyes, smudging, or prefer curling to your lashes. Waterproof mascara is usually more difficult to remove, so stress on the eyelashes and the sensitive eye area can also play a role. Best Mascara And Applying Tips It is essential to use eye makeup that is specifically designed for waterproof products.

Longer, thicker, dramatic, or natural? If you want a natural look, choose a mascara that gives definition and separation. For length, choose one that provides this and the same for volume. Makeup artists often use two mascaras for multiple solutions or choose different ones for the lower and upper lashes. The size and shape of the brush matter. You want a wand that is comfortable to use. Smaller brushes are often better for those with poor eyesight as they are easier to handle.

Top 10 Tips To Choose The Best Mascara And Applying


What’s the current lash look? 

While black is the most common mascara color – and perfect for most days or any time you want more defined eyes – you have a few options to choose from. There is also a brown mascara that is good for people with fair skin who want soft eyes and a black/brown one that is in between. Of course, you can dare with the trendy mascara! Blue is undoubtedly the most popular non-traditional color and can really turn the eye. Not ready to get off the mascara train? Check out our love letter for IT Cosmetics Superhero Mascara, our best lengthening mascara and beauty writer favorite. Be sure to check out our IT Cosmetics mascara guide.

The right mascara brand will be strong, with a great formula and a diverse range of products. Mina Al Sheikhly is a brand designed with your needs in mind. Manufactured and packaged in Milan, Italy, our products deliver high-quality results in the comfort of your own home or wherever your makeup bag takes you. During the design phase, our founder, Mina Al Sheikhly, scoured the world and worked with industry experts to refine the formula for each product.

About Peter James

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