Gucci Brand Overview:
Gucci was find in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio),i became a worldwide-known brand, an icon of the Italian Dolce Vita period. Following family feuds during the 1980s, the Gucci family was entirely oust from the capital of the company by 1993. After this crisis, the brand was revive with a provocative ‘Porno Chic’ props. In 1999, Gucci was acquire by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic ‘geek-chic’ brand. In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). Marco Bizzarri is CEO of Gucci since December 2014, and Alessandro Michele was creative director from January 2015 to November 23, 2022. Gucci is a subsidiary of the French luxury group Kering.
History:
The Gucci family claims its origins are root in the merchant city of Florence since around 1410. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881–1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. While working as a bellhop there, he would load/unload the luggage of the hotel’s wealthy clients, learning about their tastes in fashion, quality, fabrics, and traveling conditions. He later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles. After World War I, he worked for the maker of fine luggage Franzi.
In 1921, Guccio Gucci bought his own shop on Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci where he sold imported leather luggage. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquire to house Gucci’s sixty artisans. In 1935, the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and jute. The rombi motif, a Gucci signature, was created. The Guccis developed a new tanning technique to produce “cuoio grasso”, which became a Gucci trademark. In 1937, Gucci launched its handbags.
Guccio’s wife and children all worked in the shop. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). During World War II, the artisans of worked on making boots for the Italian infantry.
The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.
| Info | Info |
|---|---|
| Gucci Owner | Kering Owner |
| Gucci Founded Year | (1881–1953) |
| Gucci Net Worth | $18.2 Billion |
| Kering Products | Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen and Brioni |
Who Owns Gucci?
Gucci is owned by the French Kering concern, which completed the purchase of Gucci in 2004 in an 8.8 billion dollar deal. Artémis is the investment company of the Pinault family. Founded by François Pinault in 1992, Artémis is the leading shareholder of Kering, which owns Gucci. The Kering Group generated more than €20 billion in revenue by 2022, with Gucci as the leading brand with €10.5 billion in revenue.
Kering is a multinational luxury goods company founded by François Pinault in 1963 in France. Originally specializing in the wood business, the company grew through acquisitions and was listed on the Paris Stock Exchange in 1988. Two years later, Kering merged with an interested French conglomerate. . in furniture, department stores and bookstores.
How much is the Gucci brand worth?
The Gucci brand is worth $3.5 billion. This makes Gucci the sixth most valuable fashion brand in the world! If Gucci were a country, it would be the third most valuable country in the world. Only after Switzerland and Sweden. Gucci’s income is also impressive. In 2017, the company reported $2.4 billion in revenue, up from $1.7 billion in 2016. This represents an increase of 25%.
Who is Gucci Founder
Guccio Gucci, S.p.A. The Gucci subsidiary (S.p.A.) was founded in 1921 by Guccio Gucci (1881–1953) in Florence, Tuscany. Under the leadership of Aldo Gucci (Guccio’s son), Gucci became a world-famous brand, a symbol of the Italian Dolce Vita era.
Celebrities with Their Gucci Bags
Jodie Turner Smith:
I couldn’t love this whole band more! Jodie was spotted here in Venice and the bag’s yellow strap ties in with her pastel suit and she paired it with her Gucci suitcase (another love of mine).
Olivia Wilde
Everyone talks about the alleged Harry Styles and movie drama when it comes to Olvia Wilde, but I’m here to talk about this bag. The deep red suede is a rich color and although Olvia was dressed up for the day, this bag really captures the fall look.
Mélanie Laurent
Not the best photo of Mélanie, but I can assure you that she also arrived in Venice with all her Gucci, from her appendage to her carrier to her Gucci x Adidas jacket.
