Nokia changes iconic logo; Nokia ( NOKIA.HE ) announced plans on Sunday to rebrand for the first. Time in nearly 60 years with a new logo as the electronics maker focuses on growth.
The new logo features five distinctive icons that form the word NOKIA. The usual blue color of the old logo has been abandoned in various colors depending on the usage.
“There was a reference to smartphones and today. We are a business technology company,” CEO Pekka Lundmark told Reuters in an interview.
He was speaking ahead of the company’s business update ahead of the annual Mobile World Congress (MWC). Which starts Monday in Barcelona and runs until March 2.
in 2020 After taking the top job at a struggling Finnish company. Lundmark laid out a three-phase strategy: recovery, acceleration and scale-up. With the recovery phase now complete, Lundmark said the second phase has begun.
While Nokia is still looking to grow its services business. By selling equipment to telecom companies, it is now focusing on selling equipment to other companies.
Last year the company grew very well – 21 percent, currently it is about 8 percent. of our sales. Approximately 2 billion euros ($2.11 billion), Lundmark said. “We want to get it to double digits as quickly as possible.”
Big tech companies are partnering with mobile device makers such as Nokia to Sell Private 5G networks and industrial automation equipment to customers, mostly in the manufacturing sector.